All stories by Rama Bijapurkar
Does Young India Care About Elections 2024?
Rediff.com4 May 2024Politics is not on the radar of 18 to 21-year-old Indians, reveals Rama Bijapurkar.
The Lamborghini theory of India's consumption patterns
Rediff.com14 Mar 2024Lamborghini has sold 10,112 cars worldwide -- so India's 100 is certainly a big deal for them. But how big a deal is it for us to peg our consumption theories around, asks Rama Bijapurkar.